Virtual advertising: three-year extension of the partnership between Sportfive and Supponor

Sportfive and Supponor, a company specialised in virtual advertising and live sports broadcasting solutions, are extending their partnership, which began in 2017, "by a further three years (2020-2023)," announced the sports marketing agency on 25/06/2020. The two entities "currently offer the only virtual advertising solution approved and licensedby the DFL for commercial operations in the Bundesliga."

"The possibilities of digital overlay of advertising boards is of decisive importance especially for global and regional sponsoring partnerships outside the German-speaking market. Fans in the stadiums and domestic TV audiences see no change from the physical, in-stadium messages while messages shown to TV audiences in other markets can be individually targeted by virtually overlaying the existing animated perimeter LED boards from within the live broadcast signal," said the agency.

"Supponor's proprietary technology platform gives advertising partners a wide range of options such as the individual approach to target groups in different regions and the possibility of acquiring…