2.Bundesliga: Sportfive to manage marketing for FC Kaiserslautern until 2019-20

News Tank Football - Paris - News #18685 - Published on

Sportfive has extended its contract to handle marketing for 1.FC Kaiserslautern (2.Bundesliga) until July 2020, the club announced on 03/05/2014. The parties have been under contract since 2004.

Sportfive Germany will handle the commercial rights, stadium display advertising, and shirt sponsorship, as well as the club's hospitality services.

Kaiserslautern are 4th in 2.Bundesliga and within two points of 2nd place (out of 18) with one matchday to go in the 2013-14 championship.

The Fritz-Walter Stadion

  • 1.FC Kaiserslautern (2.Bundesliga) play in the Fritz-Walter Stadion (49,700 seats).
  • The stadium was renovated in 2003 for €50m and was one of 12 stadiums in the 2006 World Cup.
  • Average attendance in 2013-14: 30,400 spectators (62% of capacity).
  • Operating costs in 2013-14: €10m, according to Stefan Kuntz, club CEO, on 30/03/2014.


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