esports: British team Fnatic and Gucci (fashion house) launch a co-branded watch and video game

Gucci, an Italian company specialised in luxury fashion and leather goods belonging to the Kering group, has launched a collaboration with the esports organisation Fnatic and has presented a co-branded watch in the colours of the British team on 25/06/2020. Around one hundred watches are on sale, at a price of £1,150, or around €1,274.

The Italian fashion house "is launching a limited-edition collection of Gucci Dive watches, bringing Gucci’s eclectic aesthetic into the world of gaming. Inspired by Fnatic's prominent League of Legends team (LEC), this unique timepiece features Fnatic's logo and signature black and orange colouring," explained the eSports organisation.

Gucci invited Fnatic players to Milan Fashion Week (ITA) in January 2020. For the occasion, the Fnatic players, dressed by the Italian luxury brand, attended Gucci's 2020-21 men's autumn-winter fashion show.

"To celebrate the collaboration with Fnatic, Gucci has developed a new game dedicated to the Dive watch. This game, which will launch in the coming weeks, will be added to Gucci Arcade, the section of the Gucci App…