UEFA launches a tender for the licensing rights to 11 product categories for 2021-2024

UEFA has launched its call for tenders for the creation of its licensed branded products for its club competitions over the 2021-2024 cycle, announced the body on 23/06/2020.

According to UEFA, "the (11) categories are:
• Main watch (official licensed watch partner)
• White label watch (no manufacturer branding on product)
• Unbranded apparel & novelty (no manufacturer branding on products)
• Onsite finals retail (merchandise sales points at competition finals)
• Online retail (Official UEFA online store for various regions)
• Other retail (direct to retail, brick & mortar, etc.)
• Luggage
• Business accessories
• Finals panoramic photograph products
• Male grooming (body care products)
• Confectionery."

These rights will be valid for all UEFA club competitions: Champions League/Europa League/Europa Conference League/Super Cup/Youth League and the Futsal Champions League Final.

"Interested parties must send an email to Team Marketing (UEFA's marketing agency) licensing@team.ch. Prospective bidders are requested to include the following initial information in their e-mail: company profile…