Nike: -4% in turnover in 2020 (€33.6bn), -14% in football revenues (€1.4bn)

Nike has posted a turnover of $37.4bn (€33.6bn) for the fiscal year 2020 (from 01/06/2019 to 31/05/2020), down 4% (-2% excluding currency effects) compared to 2019 ($39.1bn), according to the American equipment manufacturer on 25/06/2020.

The Nike brand contributed 95% of the group's revenues in 2020 ($35.56bn/€32bn), with the Converse footwear brand contributing the rest ($1.84bn/€1.66bn, 5% of the total). While North America is the leading market for the Nike brand with revenues of $14.48bn (€13bn, -9%), it is the Chinese market that has experienced the strongest growth, with revenues up 7% in 2020 to $6.69bn (€6bn).

The footwear category posted revenues of $23.3bn (€20.9bn, -2%), representing 62% of the total revenues of the Nike brand. The entire "football" range totaled $1.575bn (€1.4bn) in "wholesale equivalent revenues", down 14% compared to the previous year, and represented 5% of the total Nike brand ($30.6bn/€27.5bn). The Jordan Brand represented $3.6bn (€3.2bn), up 16%, or 11% of the brands total revenues.

"Demand creation expenses" - which cover "digital demand creation…