Paris Saint-Germain: Fanatics, merchandising distributor "to expand the club's e-commerce business"

Fanatics, an American manufacturer and distributor of licensed sports products, has extended its agreement as the official merchandising distributor of Paris Saint-Germain (Ligue 1 Uber Eats) for 10 seasons (2020-2030), announced the French club on 30/06/2020. Fanatics has therefore extended its rights, which now cover the management of the club's e-commerce, product manufacturing and licensing.

"The short-term goal" is to expand "the club's e-commerce business by at least 3X over the next 36 months," said PSG, which generated €60.4m in merchandising revenue in 2018-19 (e-commerce + stores), or 9.1% of the club's total revenue. "Paris Saint-Germain aims at doubling its number of licensees in the next two years," added the club. Fanatics, a merchandising distributor for the NFL, NBA, Tour de France and Formula 1, is present in North America, Asia and Europe.

"Fanatics will exclusively operate the e-commerce business for one of football's biggest and most recognisable global brands, while also becoming the master licensee for their full merchandise portfolio aside from Nike (the…