Brazil 2014: Deutsche Telekom launches its campaign "We are football fans, above all"

The German brand Deutsche Telekom, a DFB (German Federation) sponsor, is launching a digital campaign entitled, "We are football fans, above all", from 05 to 23/05/2014, the company announced on 28/04/2014.

This campaign has fans show their support for the German selection by publishing "selfies" (self-portraits) on Instagram and Facebook with the German flag and football shirt.

The telecommunications group also launched its "True fan weeks" campaign on 30/04/2014. Deutsche Telekom has set up 11 weeks of programming for its clients: exchanging old mobiles for new ones, the chance to win German selection shirts, and other promotional offers. This campaign is being promoted on TV, radio and through social media.

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Deutsche Telekom

• Sector: Telecommunications, pay TV, ADSL and mobile devices
• Founded: 1995
• Headquarters: Bonn (Germany)
• CEO: René Obermann
• Employees: 229,000 employees (as of 30/06/2013)
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