Chelsea FC: launch of the 2020-21 shirt via a video and a display at Piccadilly Circus (London)

News Tank Football - Paris - Initiative #187415 - Published on 02/07/20 at 17:55
©  D.R.
Chelsea FC 2020-21 home shirt - ©  D.R.

Chelsea FC (Premier League) has presented its new home shirt (designed by Nike) for the 2020-21 season on 01/07/2020. The club unveiled its new kits through a promotional video (see below) featuring a little girl named Alice in a fairy tale told by former club player Ruud Gullit (NED, 1995-1998).

The communication plan was accompanied by the...

©  D.R.
Chelsea FC 2020-21 home shirt - ©  D.R.

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Subscribe

Already a subscriber ?

Login with login details


I have lost my login details

Login with your email address
We will send you a pincode