Olympique Lyonnais: "Dubai is Open" temporarily replaces Emirates on main shirt sponsorship space

The airline company Emirates, has activated its partnership with Olympique Lyonnais (Ligue 1 Uber Eats) by displaying the words "Dubai is Open" on the main shirt sponsorship space of the French club's shirts, announced the Emriati company on 03/07/2020.

This activation will be visible during a friendly versus OGC Nice (Ligue 1 Uber Eats) at the Groupama Stadium (57,206 capacity, in Décines, Rhône, FRA) on 04/07/2020 (kick-off 20:15 CET). However, the slogan "Emirates Fly Better" will be used for the 2020-21 season.

"The bespoke jerseys were created to help raise awareness that Dubai has re-opened for tourism, and comes on the back of the Dubai Government's recent announcement that welcomes business and leisure visitors to the city from 07/07/2020. The 'Dubai is Open' message will also be visible on digital signboards across Emirates' other football sponsorships in Europe, including Real Madrid CF (LaLiga Santander) and Arsenal FC (Premier League)," explained the group.

For 2020-2025, Emirates succeeds Hyundai (car manufacturer), the club's premium partner and main shirt sponsor…