Chelsea FC: subsidiary Chelsea Digital Venture launches "Blue Fuel" (sports nutrition service)

Chelsea Digital Ventures, a subsidiary of Chelsea FC (Premier League) specialised in innovation, has launched "Blue Fuel", a sports nutrition service available for the general public, announced the London (ENG) club on 03/07/2020.

"Blue Fuel is a personalised expert sports nutrition service based around athlete's individual needs. Delivered via specially-designed sport supplement products, performance recipes and meal plans, and an intuitive user-friendly app, Blue Fuel is built to unlock the performance potential of every player, for every game," said Chelsea FC.

Depending on their needs, each beneficiary is offered a personalised follow-up each month, as well as a number of adapted products (protein powder, protein bars, hydration sachets, etc.) all created by Chelsea Digital Ventures. The price of a monthly subscription to the "Blue Fuel" programme depends on the number of products sent to the beneficiary, which can be upgraded via their account within the dedicated application.

• "Chelsea Digital Ventures was established to use and combine the clubs widely recognised elite sport…