Serie A: The channel Sky Sport to be AS Roma's shirt sponsor for last two matches of 2013-14

The pay TV channel Sky Sport is to be AS Roma's (Serie A) shirt sponsor for the last two matches of the 2013-14 championship, the club announced on 04/05/2014.

Sky Sport, the club's media sponsor, will replace the logo of the club's foundation, "Roma Cares", on the Roman tunic for the face-off with the 2013-14 champion, Juventus (11/05/2014, 37^th matchday), and with Genoa (18/05/2014, 38^th and last matchday).

"Roma Cares" was on the front of the shirt of AS Roma since the start of the 2013-14 season for lack of a shirt sponsor. The team, managed by Frenchman Rudi Garcia, was the only Serie A team to have no shirt sponsor in 2013-14. The Italian mobile operator Wind was the shirt sponsor until the end of the 2012-13 season.

"We are pleased that one of the largest investors in Italian football, Sky, is celebrating the return of AS Roma to the Champions League (the club is guaranteed to finish 2^nd in Serie A), for which the matches will be broadcast exclusively on their platform," said the club's marketing director, Sean Barror. AS Roma also announced that a portion of the proceeds…