Serie A TIM: Cygames (video games) returns as a back shirt sponsor of Juventus FC from 2019-20

Cygames, a Japanese video game publisher belonging to CyberAgent Group, will again become a partner and back shirt sponsor of Juventus FC (Serie A TIM) from the end of 2019-20, announced the club on 07/07/2020. This agreement only concerns the senior men's team. The partnership will run until 2021-22 and the annual value of the agreement is estimated at between €5-10m, according to Italian media.

The Cygames logo reappeared for the first time on Juventus FC kits since the end of the 2018-19 season, during their Serie A TIM match versus AC Milan (4-2 victory for AC Milan) on 07/07/2020.

Cygames once again benefits from the status of official partner, the second level in the sponsorship hierarchy of the Turin club. The Cygames logo appeared on Juventus shirts for the first time during the International Champions Cup (summer competition) versus FC Barcelona (2-1 victory for Barça) in East Rutherford (New Jersey, USA) on 22/07/2017. The Japanese company's logo was present on the lower back of Juventus shirts during the 2017-2019 cycle.

• "The fact that the partnership resumes today, after…