Spain: Legends (agency) becomes an official distributor of Real Madrid CF licensed products

The American agency Legends has become the official distributor of Real Madrid CF (LaLiga Santander) licensed products, announced the club on 06/07/2020.

"Real Madrid and Legends have announced the launch of a comprehensive multi-channel retail programme. The agreement will include a new official online store (available in eight languages since 01/07/2020), the reopening of three official stores in Madrid and a new flagship store at the Santiago Bernabéu (opening scheduled for the end of 2020). The club's collaboration with Legends, a premium experience company in merchandising, sales, collaboration, planning, technology and hospitality, will further develop the relationship with fans and offer a comprehensive and seamless experience at all physical and online outlets," added the Madrid club which generated €24.4m in merchandising revenue in 2018-19 (see below). 

The partnership "will also play an important role in the commercial growth and brand development strategy of the club, where Legends and Real Madrid share the same vision for delivering a modern omnichannel experience,…