Italy: ISG collaborates with Lega Serie A for the display of virtual logos within stadiums

Interregional Sports Group (ISG), a company specialised in sports marketing, has extended its partnership with the Lega Serie A to display virtual logos and graphics in Italian stadiums that are empty due the Covid-19 pandemic until the end of the 2019-20 season, announced the Italian professional league on 06/07/2020.

ISG offers the possibility for sponsors and clubs to display their logos in the stadium which will only be seen by TV viewers. ISG has already deployed the logos of the Serie A TIM clubs on the pitches before kick-off, at half-time and before the start of the second half. The empty stands of all Serie A TIM matches will be filled with virtual advertisements that will change during the matches.

ISG and the Italian League have been working together on the deployment of technological solutions for stadium advertising since 2015-16. As part of this agreement, ISG will be supported by Netco Sports Italia to manage the graphic design aspect of the visuals.

"Maximising return on investment for brands while never compromising the enjoyment of the live event for the viewing…