LaLiga Santander: Macron extends as equipment supplier of Real Sociedad for 5 seasons (2021-2026)

News Tank Football - Paris - News #188033 - Published on 08/07/20 at 17:55
©  D.R.
Macron and Real Sociedad linked until 2026 - ©  D.R.

Macron has extended its contract as the official equipment supplier of Real Sociedad de Futbol (LaLiga Santander) for an additional five seasons (2021-2026), announced the club on 08/07/2020.

The Italian equipment manufacturer succeeded adidas (2014-2018) to become the kit supplier of the Spanish club for 2018-2021, for an estimated €1m per year. For 2019-20, Macron also supplies Levante Union Deportiva in LaLiga Santander.

"The relationship that has developed between Macron and Real Sociedad has allowed us to plan a whole series of activations that not only involve the manufacture of match equipment, but also the reorganisation of the official stores and a line of merchandising that has been very popular with the club's fans," said Gianluca Pavanello, CEO of Macron.

"This renewal allows us to plan our actions over the long term and develop other products for the team and its supporters, who have a strong sense of belonging to the club and to the Basque Country, an identity and a story that we will continue to tell on the Real Sociedad shirts," he added.

Macron: list of football partnerships in 2020

Macron

Sector: sports equipment manufacturer
Founded: 1971
Branches: teamwear (football, basketball, volleyball, baseball, handball, 5-a-side football, rugby, running); merchandising; leisurewear
CEO: Gianluca Pavanello
Workforce: 150 employees
Production: Tianjin (CHN)
Turnover (2025): €244.4m (+9,3%)
Locations (2025): 190 Macron Sport Hubs in 30 countries

Main football partnerships:
• UEFA: official referee match kit supplier since 2019
• RFEF: official equipment supplier for referees (2020-2028)
• National teams: Albania, Bahrain, Benin, Equatorial Guinea, and Comoros
• 2.Bundesliga: Hannover 96 (2019-2029)
• Bundesliga: TSG 1899 Hoffenheim (2026-2032)
• Serie A Enilive: Bologna FC 1909 (since 2001-02), Udinese Calcio (2018-2031)
• Ligue 1 McDonald's: FC Nantes (2020-2025), AJ Auxerre (2017-2032)
• Premier League: Crystal Palace FC (since 2022-23)
• LALIGA EA Sports: CA Osasuna (2024-2030), Levante UD (2016-2027), Deportivo Alavés (from 2026-27)


Rugby partnerships:
• Top 14 (France): LOU Rugby, Paloise Béarn Pyrenees, ASM Clermont Auvergne (2020-2025)
• Pro D2: Biarritz Olympique Pays Basque (until 2024-25), USON Nevers Rugby, Rouen Normandie Rugby, SA XV Charente Rugby Pro
• Scottish Rugby (Scottish Rugby Union) 2014-2026
• Welsh Rugby Union: 2020-2027
• Italian Rugby Federation
• Other Federations: Samoa, Georgia, Portugal, Romania
• World Rugby: match officials kit supplier 2022-2029
• EPCR: match official's technical apparel partner, since 2024-25

esports:
• Team BDS (SUI, LEC): since 2022

Category: Sporting Goods Brands

Headquarters address

via G. Brodolini, 5
Valsamoggia - Loc.Crespellano
40053 Bologna Italy

Visit in the directory
# 2621, created on 05/01/15 at 02:43 - Updated on 30/06/26 at 17:11

Real Sociedad: list of sponsorship/partnership contracts signed in 2019-20

Real Sociedad: sectional turnover (in €m)

Sources: Real Sociedad

Real Sociedad

Activity: Spanish professional football club

Major partners:
• Macron (kit supplier): 2018-2026, then Joma from 2026-27
• Baghdadi Capital (investment): main shirt sponsor, 2025-2028
• Kutxabank (bank): back shirt sponsor 2016-2027

To contact the club, click here

Category: Professional Clubs

Headquarters address

Paseo de Anoeta
20014 Saint-Sebastien Spain

Visit in the directory
# 1309, created on 06/02/14 at 18:33 - Updated on 29/04/26 at 10:10

©  D.R.
Macron and Real Sociedad linked until 2026 - ©  D.R.

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