Ligue 1: ALL (Accor) offers the "Limitless experience" for Paris Saint-Germain supporters

ALL, the lifestyle programme of the French hotel group Accor, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has released a video to unveil the "Limitless experience" on 06/07/2020. The video was produced by the agency Havas Sports & Entertainment.

The aim of the operation is to give visibility to the partnership between ALL and PSG by playing on the fan experience. The video made in January 2020 shows three supporters of the Parisian club in several cities around the world (Bangkok, Sao Paulo, Miami) who buy a used PSG shirt. With the purchase of the shirt, the fans enjoy a "unique experience" by meeting the Paris Saint-Germain player who wore it in Paris (FRA) before attending a club match in the best conditions.

Accor, through its ALL loyalty programme, became a major partner and main shirt sponsor of Paris Saint-Germain for 2019-2022 (plus an additional three seasons as an option) on 21/02/2019. The value of the agreement is estimated at €51m per season.

Paris Saint-Germain: the Limitless experience revealed on video