LaLiga Santander: KOK Sports (betting), regional partner of Real Madrid in Asia (2020-2023)

KOK Sports, a sports betting and entertainment platform, has become a regional partner of Real Madrid CF (LaLiga Santander) in Asia for three seasons (2020-2023), announced the club on 08/07/2020.

KOK Sports benefits from the status of regional partner, the third level in the sponsorship hierarchy of the Madrid club. "The two organisations will work together to develop unique content and interactive experiences for all Asia-based Real Madrid fans. The agreement will see the Asian firm become the new official regional sponsor for the betting sector in Asia," said the club. Codere is Real Madrid's other betting partner (for the 2016-2022 cycle).

KOK Sports succeeds ManBetX, Real Madrid's sports betting operator for Asia for the 2018-2020 period. The Spanish club's first regional partnership in Asia dates back to 2015 and an agreement with electric car manufacturer Luyuan. This partnership specifically targeted the Chinese market. Since then, Real Madrid has concluded agreements for other Asian countries such as Thailand (Chang Beer), Indonesia (Dua Kelinci) or again China (China Citic…