Exclusivee-Fanzone: "As in a real fan zone fans must enter it and find everything" (F. Cafieri, Oreca Events)

"The concept of e-Fanzone as we imagined it is inspired by the world of gaming, video games in 'open world' (the ability to move anywhere and interact with the scenery to carry out many quests). As in a real fan zone, fans must enter it and find everything they are entitled to expect: broadcasting area, games, lots of content, goodies, etc.. We want to create an 'open' world, attached to a brand, and conducive to the logic of 'gamification'," said Fabien Cafieri, marketing manager responsible for sales promotion and commercial development at the motorsports agency Oreca Events, to News Tank Football on 07/07/2020.

"We tried to imagine how we could enable fans to access their world despite the current restrictions. Digital seemed to be a good way, as it is already at the heart of competitions (esport) or our professional meetings (videoconferences). But how can this be adapted to serve fans? How can we ensure that brands and rights holders can be associated with it? How can we succeed in creating a digital link between the fan, an experience and a brand? The e-Fanzone is the answer…