Ligue 1: Che Freedom Spirit (energy drinks), pocket sponsor of FC Lorient (2020-2023)

Che Freedom Spirit, an energy drinks brand belonging to the Comexem group, has become a partner and right pocket sponsor of FC Lorient for three seasons (2020-2023), announced the French club promoted to the Ligue 1 Uber Eats, on 09/07/2020. "From the start of the season, the brand's logo with Che's (Guevara) famous portrait will be displayed on the right pocket of the Merlus' (nickname of the club) shirt," explained the club, which thus welcomes a new local sponsor based in Lorient (Morbihan, FRA).

Che Freedom Spirit benefits from the status of "official sponsor", the first level in the sponsorship hierarchy of FC Lorient. "Fans in Lorient will also have the pleasure of discovering the new drink CHE Freedom Spirit in the corners of the Moustoir (18,500 capacity) as well as in the VIP areas of the stadium. Finally, the brand will benefit from a visibility and communication system that matches its commitment to FC Lorient," explained the club, which is therefore accompanying the launch of the new license of the Comexem group, which specialises in the import-export of food and drinks…