ExclusiveParis Saint-Germain: "Our aim is to triple e-commerce revenues to over €30m by 2023" (F. Allègre)

"PSG has managed to build a real place for itself in e-commerce, generating €12m in turnover (compared to €20m in revenue for the Megastore and the PSG store on the Champs Elysées). With Fanatics' 45 million customers and the ability of the PSG brand to unite its customers well beyond football, our aim is to triple these revenues to over €30m in three years (2020-2023)," said Fabien Allègre, head of brand, diversification and merchandising at Paris Saint-Germain (Ligue 1 Uber Eats), on 10/07/2020, to News Tank Football.

"It's a real challenge, because we are not the only ones selling Paris Saint-Germain products. The challenge for us is to preserve our DNA and our savoir-faire anchored around this unique brand, which is linked to the values of Paris," he added.

Fanatics, an American manufacturer and distributor of licensed sports products, extended its agreement as Paris SG's official merchandising distributor for 10 seasons (2020-2030) on 30/06/2020. Fanatics has therefore expanded its rights, which now cover the management of the club's e-commerce, product manufacturing and…