ExclusiveParis Saint-Germain: "Our aim is to triple e-commerce revenues to over €30m by 2023" (F. Allègre)

News Tank Football - Paris - Spotlight interview #188228 - Published on 13/07/20 at 09:40
©  D.R.
Fabien Allègre, head of brand, diversification and merchandising at PSG - ©  D.R.

"PSG has managed to build a real place for itself in e-commerce, generating €12m in turnover (compared to €20m in revenue for the Megastore and the PSG store on the Champs Elysées). With Fanatics' 45 million customers and the ability of the PSG brand to unite its customers well beyond football, our aim is to triple these revenues to over €30m...

©  D.R.
Fabien Allègre, head of brand, diversification and merchandising at PSG - ©  D.R.

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