ExclusiveShirt sponsorship: Barcelona (€229m), receives the most revenue among the European Top 5 in 2020-21

With three shirt sponsors (Nike, Rakuten and Beko), FC Barcelona (LaLiga Santander) is the club which receives the most annual revenue from shirt sponsorship (€229m) in the European Top 5 (LaLiga Santander, Premier League, Bundesliga, Serie A TIM and Ligue 1 Uber Eats). It is also the only club to exceed €200m annually from shirt sponsorship.

This ranking features shirts sponsors and the amounts they pay to European clubs in 2020-21. The inforgraphic below will be updated on a daily basis according to new agreements and renewals, as well as promotions and relegations at the end of the 2019-20 season, which has not yet been completed in all countries.

Regulations concerning sponsorship spaces differ from one championship to another: the Premier League, for example, allows only three (equipment supplier, main shirt sponsor and sleeve sponsor), whereas the Ligue 1 clubs Uber Eats provide no less than nine spaces (shorts, collar, pockets, back...).

Among the Top 20 shirt sponsors, seven are from the Premier League, five from the Bundesliga, three from Serie A TIM, three from LaLiga…