Serie A TIM: Roc Nation (sports and entertainment) partners with AC Milan from 2020-21

Roc Nation, an American sports and entertainment agency founded in 2008 by American rapper and businessman Jay-Z, is launching an "industry-first" partnership with AC Milan (Serie A TIM) focused on "innovation, community, integrity and inclusiveness" from 2020-21, announced the club on 09/07/2020.

"Areas of focus include philanthropy, music programming, merchandise collaboration, brand amplification and creative activation, digital strategy and execution, commercial sales and cultural events and experiences," explained the club.

"This partnership between AC Milan and Roc Nation represents the coming together of two powerful organisations with strong values at their core. Our shared commitment to inclusiveness, progressiveness and excellence will drive everything that we do and I am very excited for what's to come," said Ivan Gazidis, CEO of AC Milan.

"Roc Nation is thrilled to embark on this unique partnership with AC Milan. Both brands possess a strong commitment to community, which was evident through the success of 'From Milan with Love'. I am looking forward to building on…