Serie A TIM: IC Markets (Forex) to become Inter Milan's first ever sleeve sponsor (media)

IC Markets, an Australian Forex trading company, will become the first sleeve sponsor in the history of FC Internazionale Milano (Serie A TIM) from 2020-21, according to Italian media on 10/07/2020.

It would also be the first agreement made by IC Markets in sports sponsorship. This partnership, initially planned for one season, would amount to € 10 million. This agreement would therefore be a real development on the round sponsorship market in Italy since, by adding up the annual endowments of the 10 clubs with a round sponsor in 2019-20, this total is only around € 5 million (see below). . Juventus FC, AC Milan, SSC Napoli and AS Roma do not display a 2019-20 round sponsor.

This agreement reinforces the sponsorship development strategy of Inter Milan, which recently extended its agreements with Sunning (€16m/season) and which will seek a successor to its main shirt sponsor Pirelli from 2021-22, doubling its annual shirt sponsorship revenue from €12m to €25-30m (see below).