Real Madrid CF: Liberbank succeeds CaixaBank as the club's official bank for 6 seasons (2020-2026)

Liberbank (ESP) is to become Real Madrid CF's (LaLiga Santander) exclusive banking partner in Spain from 2020-21 for six seasons (2020-2026), announced the club on 15/07/2020. This transversal agreement covers Real Madrid's men's and women's teams for both its football and basketball sections.

"As well as the main objective of enhancing Liberbank's brand awareness by generating maximum visibility and association between the two brands, one of the central themes of the partnership is the possibility of becoming involved in the club's new financing lines. This cooperation covers all levels and areas of the club, including members and fans, as the agreement provides for the option for members to finance season tickets under favourable conditions, as well as the creation of specific and exclusive financial and banking products," explained Real Madrid.

Liberbank has the status of regional partner, the third level in the sponsorship hierarchy of the Madrid club. The Madrid-based group succeeds CaixaBank (ESP), Real Madrid's official bank for Spain and Portugal over the 2017-2020 cycle…