SPORTFIVE: new platform created with Data Talks to improve revenues for RC Lens (Ligue 1 Uber Eats)

The marketing agency SPORTFIVE is working with Data Talks, a Swedish customer data services provider, to create a platform "to optimize sales in retail, hospitality and sponsorship areas" for RC Lens (Ligue 1 Uber Eats) by gaining a better knowledge of the profiles of their fans, announced the agency, formerly named Lagardère Sport & Entertainment, on 13/07/2020.

"The majority of football rights-holders is currently already in possession of tremendous amounts of fan data, but often does not have the expertise and resources to exploit this potential accordingly. Being aware of this challenge, SPORTFIVE utilized its data intelligence and built, together with digital service provider Data Talks, the technical basis to capitalize on this potential on behalf of the rights-holders," said the sports marketing agency.

"All merchandising campaigns at RC Lens will be designed and delivered in a target-group-specific manner, and fans will be addressed more personally and based on their previous behaviour on the club's digital touch points. In sponsoring, fan data will be used to identify…