Scotland/Ladbrokes Premiership: new website, new app and an updated logo for Rangers FC

"Rangers Football Club has (Ladbrokes Premiership) unveiled its club brand evolution and digital transformation strategy, through an enhanced suite of unified digital products including the launch of a new industry leading club website and app," announced the club on 07/07/2020. This new digital identity, which also includes an updated logo, was developed in partnership with the British agency Stadion, based in London (ENG).

"The new brand identity retains the core assets and heritage of Rangers, whilst modernising and evolving its visual style for a digital era and in support of the club's international fan engagement ambitions. The site aims to increase fan engagement, international growth and commercial performance through an enhanced suite of unified digital products. A 360-degree digital integration, which will also include the RangersTV platform and app, is a core pillar of this strategy," added the Scottish club.

"As a leading European club, and in anticipation of our 150^th anniversary year (2022), it is important we adapt and continue to evolve. As we future-proof our…