LaLiga Santander: EA Sports (video games) extends as a partner of Real Madrid until 2024-25

EA Sports, the American video game publisher belonging to the Electronic Arts group, has extended as the "official video gaming partner" of Real Madrid CF (LaLiga Santander) until the end of 2024-25, announced the club on 16/07/2020, the day after the formalisation of its agreement with Liberbank, its new banking partner for the Spanish market (2020-2026).

EA Sports will continue to benefit from global partner status, the second level in Real Madrid's sponsorship hierarchy. The publisher has been a partner of the Madrid club since the 2015-16 season. This extension will extend the partnership to a decade. The agreement still includes visibility on signage at the Santiago Bernabéu (81,044 capacity) as well as on the club's communication media.

This is an exclusive agreement: EA Sports will continue to use the images of Real Madrid players - Madrid striker Eden Hazard (BEL) appeared on the FIFA 20 game jacket - and recreate them in 3D, as well as the Santiago Bernabéu. This means that rival publisher Konami will not be able to use these images in eFootball PES, the video game in…