Exclusive"Being title sponsor of Ligue 2 will continuously expose us to farmers" (L. Salmaso, BKT Europe)

News Tank Football - Paris - Spotlight interview #188710 - Published on 20/07/20 at 10:19
©  BKT
Lucia Salmaso, CEO of BKT Europe - ©  BKT

"Being the title sponsor of Ligue 2 BKT gives us the opportunity to continuously expose ourselves to an audience that is very close to our own end-users: farmers. We can be with them in every field on a daily basis," said Lucia Salmaso, CEO of BKT Europe, to News Tank Football on 15/07/2020.

Balkrishna Industries Ltd. (BKT), an Indian tyre...

©  BKT
Lucia Salmaso, CEO of BKT Europe - ©  BKT

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