Serie A TIM: FC Inter Milan partners with Twitter "to promote and monetise premium club content"

The social network Twitter and FC Internazionale Milano (Serie A TIM) are entering into a partnership that aims "to promote and monetise premium club content that will be hosted across its official Twitter handles," announced the Italian club on 15/07/2020.

"With the new agreement, Inter joins Twitter's Amplify Programme, which enables advertisers to align with brand-safe content from the world's top publishers in sport, news and entertainment. The collaboration is the latest in Twitter's partnerships with the world's leading sports organisations, including other top football clubs in Europe," added the Milan club.

"Inter fans and Twitter users around the world will have more ways to engage and keep up with the club on the platform, with content including match previews, interviews with players, behind-the-scenes footage from training sessions and clips of unforgettable moments in Inter's history," said the club. Inter Milan has a total of over 2.8 million followers across its eight Twitter accounts (@Inter, @Inter_en, @Inter_id, @Inter_jp, @Inter_ar, @Inter_br, @Inter_es and …