Brandwatch: Nike ahead of adidas in terms of visibility on Twitter for the first half of 2020

Nike is the brand who's logo has been displayed the most on Twitter, ahead of adidas, during the first half of 2020, according to the "2020 Brand Visibility Report" by the British company Brandwatch, published on 06/07/2020.

"We analyzed 40 million images containing logos to find the most photographed brands. Only 14.7% of the images we studied featuring the most visible logo of 2020 actually mention the brand in the accompanying text," said Brandwatch.

"The names of soccer players Neymar and Messi both appeared tens of thousands of times alongside images of the Nike logo. They're both often photographed wearing Nike attire. Arenas and sports scenes are, perhaps predictably, the most common scenes for Nike logo to be featured in. This is despite the fact that, for much of the year, arenas have been empty. There are thousands of images of people posing in relaxed positions wearing Nike clothes. The most common 'thing' to appear in Nike logo images are people, but sneakers/shoes are also bringing in thousands of mentions," said the English company.

For adidas, the second most…