Mediapro: 69% of French people unaware of Téléfoot channel (NPA Conseil/Harris Interactive study)

68.7% of French people say they "have not heard of" Mediapro's future French channel "Téléfoot", according to a study carried out by the media consultancy NPA Conseil and the polling and marketing research company Harris Interactive, among a sample of 3,966 people over 15 years of age, between 03 and 07/07/2020.

8.5% said they had "heard about it a lot" and 22.8% said they had "heard a little about it". The Spanish audiovisual group announced a partnership with TF1 for the creation of the Téléfoot channel on 02/06/2020. "This four-year renewable partnership is based on three fundamental pillars: a brand license (Téléfoot, TF1's programme); an editorial and production partnership; and a talent partnership," said Mediapro, which will broadcast 85% of the Ligue 1 Uber Eats matches, including 80% exclusively, and 80% of the Ligue 2 BKT matches for four seasons, as soon as the 2020-21 season resumes on 22/08/2020.

Awareness of the channel (people who have heard a lot or little about it) is higher among men (45%) and 15-24 year olds (40%). Awareness is even higher among pay-TV subscribers…