Leicester City FC: "Thailand Smiles With You" as shirt sponsor to support the country post Covid-19

The Tourism Authority of Thailand has become the main shirt sponsor of Leicester City FC for its Premier League matches during the 2020-21 season, announced the club on 23/07/2020.

Thanks to the club's Thai owner, King Power Group (duty free), the Tourism Authority of Thailand will be able to support the resumption of tourism in the country following the Covid-19 pandemic. King Power, which has been displayed on Leicester City shirts since the club's acquisition in 2010-11, will continue to be featured on LCFC shirts for The Emirates FA Cup, European Cups and Carabao Cup in 2020-21.

The slogan "Thailand Smiles With You" will appear on the club's Premier League kits in 2020-21. "Thailand Smiles With You is an opportunity for the club and King Power to return that support to Thai communities affected by the pandemic - just as they have to the communities of Leicester," said the club.

The marketing campaign, accompanied by the presentation of Leicester City FC's 2020-21 adidas home shirt, was unveiled in Bangkok, the capital of Thailand and headquarters of King Power Group on…