Ligue 1 Uber Eats: Paris Saint-Germain launches a store in Seoul, its first in South Korea

Paris Saint-Germain (Ligue 1 Uber Eats) has opened a "Friends & Family" store in Seoul (South Korea), "the first of any European football club within Korea," announced the club on 27/07/2020. The opening was carried out in partnership with Over The Pitch, a subsidiary of H9PITCH STUDIO, a Korean design studio specialised in sports.

"The new retail concept is located at Pitch Seoul (in the trendy Yeonnam-dong district) and will fuse together three distinctive experiences to the Korean consumer: an official licensed Paris Saint-Germain store, a PSG-themed cafeteria, and a nostalgic offer of a selection of the most memorable football jerseys," explained the Parisian club.

"The pop-up store sets another new industry standard through its innovative multi-experience offering, bringing together PSG-inspired retail, food, beverage, and entertainment. Representing Paris - the City of Light, limitless ambition, and passion - Paris Saint-Germain identified the city of Seoul as the perfect home to its latest overseas project, paying homage to the capital city's cultural excellence and creative…