FFF: extension of the partnership with MyCoach to "continue its international development"

MyCoach, a Nice-based startup specialised in the development of coaching applications, has renewed its partnership with the French Football Federation "to continue its international development," announced the French startup on 30/07/2020.

"Today, MyCoach and the FFF reaffirm their common ambition to promote French sport throughout the world. With millions of views recorded on its files, expert advice and a selection in the UEFA Innovation Hub, MyCoach is asserting itself as the medium for disseminating French expertise internationally. Its digital solutions will be deployed worldwide to promote the excellence of French training," said MyCoach.

MyCoach is the privileged medium of the FFF for the distribution of content in France, with MyCoach by FFF, the educators' application internationally and within the framework of the FFF's development policy, particularly in China and the USA. The French startup launched the MyCoach FFF coaching application in 2017.

"We need the whole ecosystem to play the French business game" (C. Messina, MyCoach)

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