Brand Finance: Real Madrid CF, the most valuable club brand in 2020 (€1.419bn, -13.4%)

Real Madrid CF (LaLiga Santander), with a brand valuation of €1.419bn (-13.4% in one year), takes first place in the 2020 ranking established by the American company Brand Finance, a specialist in the economic valuation of brands, in its annual report the "Football Annual 2020", published on 29/07/2020.

In the 2020 ranking of the most valuable...