Paris Saint-Germain: club's growth since 2011 the subject of a Harvard Business School case study

"Harvard Business School (Boston, Massachusetts, USA) has released an extensive case study exploring the global growth of Paris Saint-Germain (Ligue 1 Uber Eats) since the club was taken over by Qatar Sports Investments in 2011," announced the French club on 29/07/2020.

"The independent 30 page case study investigates the meteoric rise of the club and the ambitious efforts taken on and off the pitch to elevate its standing as one of the most globally recognised sports brands in the world," explained PSG.

"The piece pays particular attention to Paris Saint-Germain's commercial growth and industry leading brand diversification efforts and internationalisation, investment in core infrastructure including stadium hospitality and the brand-new state of the art training centre, and the club's talent investment policy (across first and youth team sports, and commercial staff)," added the 2019-20 French champions.

"The club's investment had paid off on and off the field. Since 2011, PSG had amassed 22 national trophies, including six French league titles and four French cups (until…