Eleven Sports: sports broadcaster renamed "Eleven" to launch global programming

The British audiovisual group Eleven Sports has changed its name and logo, and becomes "Eleven", for its fifth anniversary on 03/08/2020. In addition to these changes, Eleven "will expand its offering with a host of new content streams and plans to grow its digital ecosystem with the aim of democratising sports content for fans across the world," the group said.

"Since launching in 2015, Eleven has been disrupting the traditional media landscape with a fan first, platform agnostic service that gives fans access to the best Live action whenever and wherever they want to consume it. To date Eleven has established itself as a leading sports provider in Belgium, Luxembourg, Poland, Portugal, Italy, Taiwan, Japan and Myanmar," said Eleven.

"Eleven's 2.0 launch will initially focus on the group's European markets of Belgium, Portugal and Italy with additional territories to follow in early 2021. Eleven Sports' OTT and social platforms will continue to be the cornerstone of Eleven's long-term strategy," explained the British group.

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