Sports betting: TOTO becomes a sleeve sponsor of 10 Eredivisie clubs for 2020-2023, including PSV

TOTO, the sports betting operator of the Dutch national lottery group Nederlandse Loterij, has become a partner and sleeve sponsor of PSV Eindhoven (Eredivisie) for the TOTO KNVB Beker (National Cup) and friendlies for three seasons (2020-2023), announced the club on 30/07/2020. The total value of the agreement is said to be between €5-€6m.

Between 21 and 30/07/2020, TOTO has signed sponsorship agreements with 10 clubs in the Dutch championship (PSV, Feyenoord Rotterdam, Sparta Rotterdam, Willem II, FC Utrecht, FC Groningen, ADO Den Haag, FC Twente, SC Heerenveen and RKC Waalwijk). The bookmaker's logo will appear on the sleeves of these 10 clubs (out of 20) for all cup and Eredivisie matches - except for PSV, who will retain Philips on the sleeves of their shirts for league matches. All of these agreements have an option to be extended for an additional two seasons (2023-2025).

"With these agreements, TOTO is supporting Dutch football even more directly. TOTO is one of the seven operators of the Nederlandse Loterij. Every year, the Dutch lottery invests more than €45m in national…