ExclusiveMiddle East: "The whole Gulf views sport as an advantage and an asset" (Jean-Baptiste Guégan)

"The whole Gulf now regards sport as an advantage and an asset. The Persian Gulf has been the place where new sports soft power strategies have been emerging for several years. More than China, Turkey or the United States, the peninsula shows us how to use and instrumentalize sport for other purposes," said Jean-Baptiste Guégan, professor and...