Serie A TIM: Inter Milan launch official mini-programme on WeChat for its "Chinese fanbase"

FC Internazionale Milano (Serie A TIM) has launched a mini-programme with exclusive content for its "Chinese fanbase" on the WeChat instant messaging service, announced the club on 04/08/2020.

WeChat, on which the club has been present since 2014, will host exclusive content with discounts aimed at supporters. Fans will be able to find out the latest news about the team, interact with the club and purchase official Inter products.

"The fanbase in the country is in a constant state of growth: there are 42 official Inter Clubs in Chinese, 31% more than last year, while followers on social media number 6 million, 73% more than last year, over five dedicated channels - Weibo, WeChat, Douyin, DongQiuDi, Toutiao. Inter is the Italian club that has the most followers on Weibo, with more than 4.5 million subscribers to the channel. On Douyin, Inter have reached more than 132 million interactions. During the 2019-20 season, the number of Inter fans grew by 83% on Weibo, where interactions also increased by 114%. Results for Toutiao and DongQiuDi are on the rise too: reads are up by 147% and…