Premier League: Cadbury (Mondelēz) global partner of Chelsea FC from 2020-21

Cadbury, a chocolate bar brand belonging to the American confectionery manufacturer Mondelēz International (Oreo, Toblerone...), has become a global partner and the "official chocolate partner" of Chelsea FC (Premier League) from 2020-21 as part of a multi-year agreement, announced the English club on 05/08/2020.

Cadbury has the status of official partner, the second level in the sponsorship hierarchy of Chelsea FC. The brand has also been a partner of Manchester United FC and Tottenham Hotspur FC since 2019-20.

"The partnership will have a particular focus on connecting with and helping entrepreneurs and small businesses through support of Chelsea Foundation's Edge of the Box Club, across the 2020-21 season and beyond. This unique programme in football circles helps small businesses, start-ups and entrepreneurs kick start their ventures by providing much-needed skills training, knowledge and connections," explained the club.

"Cadbury will initially share its expertise through three bespoke webinars where business owners will be able to learn about brand marketing, sales and…