Juventus FC: new visual identity without "Juventus" visible in the club logo

News Tank Football - Paris - News #190372 - Published on
©  Juventus FC
©  Juventus FC

Juventus FC (Serie A TIM) unveiled its new visual identity, part of a process initiated on 16/01/2017, with the disappearance of the term "Juventus" from the club logo, to have the logo become an "Icon", the club announced on 01/08/2020.

"Today we complete a path, which began that day, and which has led us, also visually, to be a global brand...

©  Juventus FC
©  Juventus FC

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode