Serie A TIM: AC Milan to start a digital tour in China from 25/08/2020

AC Milan (Serie A TIM) will launch their very first "China Digital Summer Tour" from 25/08/2020, the club announced on 08/08/2020. This virtual tour will be an opportunity for fans to interact with AC Milan players and former players through a dedicated digital platform.

"In this village, the Club plans to provide immersive digital experiences for millions of our Chinese Rossoneri. Fans will have a chance to interact with players and legends on this brand-new digital platform, including taking photos and collecting autographs, listening in to players’ conversations, touring Milan landmarks, and playing creative games. In addition, AC Milan will prepare generous gifts for its fans, including limited-edition customized merchandise," added the Milan club.

According to Nielsen (2019), AC Milan has the second biggest fanbase in China. Milan was one of the first European football clubs to visit China and ever since this first visit in 1994, the Club has always had a close connection with its Chinese fans. We have left our footprints in many cities, Beijing, Shanghai, Guangzhou…