AC Milan: Banco BPM (bank) becomes main shirt sponsor of the women's team for 2020-2023

Banco BPM, an Italian banking group, is expanding its partnership with AC Milan to become the main shirt sponsor of the senior women's team (Serie A TIMvision) for three seasons (2020-2023), the club announced on 08/10/2020. Banco BPM has been a partner of AC Milan since 2013-14.

Banco BPM benefits from the status of premium partner, the second level in the sponsorship hierarchy of the Milan club. "This partnership demonstrates AC Milan's commitment to the growth of women's football, supporting the club's modern strategic vision of making the women's team its own financially and commercially independent entity, with a clearly defined identity - values and goals that align perfectly with the inclusive nature of BPM," explained the Milan club.

This agreement was made possible following the renegotiation of the partnership between AC Milan and Emirates. As part of this extension until the end of 2022-23 (€10m / season), the Emirati airline no longer benefits from the exclusive sponsorship display on the club kits. In other words, AC Milan can now market its various sponsorship areas…