Premier League: SBOTOP (betting) Leeds United main shirt sponsor from 2020-21

SBOTOP, a brand of the betting operator Celton Manx Group, has become a partner and main shirt sponsor of Leeds United FC from 2020-21 in multi-year deal, the club promoted to Premier League announced on 10/08/2020.

The Isle of Man-based company enjoys major partner status, the first level in the sponsorship hierarchy of the English club. "This sponsorship represents the biggest commercial deal in the club's history," said Leeds United. The promoted team also changed equipment supplier, going from Kappa to adidas for 2020-2025.

SBOTOP succeeds another betting operator, 32Red, who initially sponsored Leeds United for the 2016-2021 cycle. Kindred Group, owner of 32Red since 2019, also displayed its Unibet brand as the main sponsor of the club's training outfits for the 2019-2021 cycle. For 2020-22, Clipper (logistics) replaces Unibet (see below).

• SBOBET, now SBOTOP, was the main shirt sponsor of West Ham United FC Sector: English professional football club Principal Partners:• Boyle Sports (online betting): main shirt sponsor, in 2025-26• Umbro (kit supplier, since 2015-16…