Brazil 2014: Sony launches One Stadium Live site to collect the content of social networks

The Japanese electronics company Sony launched One Stadium Live on 12/05/2014. The website brings together, on a single platform, content and discussions on the 2014 World Cup that are published on the three major social networks (Facebook, Twitter and Google+).

This site, developed by the digital communications agency Isobar UK, helps users stay informed and discuss news of the 20^th World Cup between themselves. One Stadium Live analyses published posts in order to group them into conversation topics. It then allows users to access to messages on the team of their choice or in their desired language. The platform is available in six languages: English, French, German, Japanese, Portuguese and Spanish. Discussions and messages can be classified according to their popularity, dates and relevance.

Sony is also offering mini-games, a drawing contest, photos and music on One Stadium Live. The site offers files on the 32 teams participating in the World Cup, with statistics on teams and players, as well as the schedules and match results. The "Live Match" function will provide a second…