Bundesliga: Hertha BSC forms deal with Universal Music to produce content on TikTok

The Hertha BSC (Bundesliga) and Universal Music Group, an American music label belonging to the Vivendi group, have entered into a partnership agreement to produce exclusive content on the official account of the newly created club account on the TikTok platform, announced the parties on 10/08/2020.

"The Hertha BSC is increasing its social media presence and is now present on the very popular TikTok video sharing platform. With the support of Universal Music Group, the club will produce entertaining music videos for its official @herthabsc account. in addition to benefiting from the rights to exclusive titles from the Universal Music catalog, @herthabsc will also highlight the big names in the world of music and sport, with guaranteed surprises," indicated the German capitol city club.

"Hertha BSC and Universal are two great Berlin institutions (the label's German headquarters are based in the city) who have joined forces to write a new chapter in multimedia entertainment. So our starting point is TikTok, where we mainly create content aimed at the younger generation," stated Paul…