LaLiga: Simon Li (ex-Liverpool) named regional commercial director for part of Asian market

Simon Li has been named the LaLiga regional commercial director for for South East Asia, Japan, South Korea and Australia, announced the Spanish League on 17/08/2020. Li will be based in the LaLiga offices in Singapore, and report the regional managing director Ivan Codina.

"Simon Li brings with him 10+ years of corporate strategy, business and partnership development, and sports marketing experience within the sport and entertainment industry along with a strong understanding of the digital landscape and cultural nuances of the region. Previously, he held positions in Liverpool FC (Premier League) in London (UK) focusing on Asia, Hong Kong SAR Seven League part of Mailman Group in London, and Konami Digital Entertainment in Tokyo (JPN), Frankfurt (GER) and London," stated LaLiga on 17/08/2020.

"I am thrilled at the opportunity to join one of the most exciting and innovative sports and entertainment properties, where I am able to blend my professional experience and track record of developing businesses and partnerships, with my passion for sport and entertainment," said Simon Li.