Sportfive: launch of a global operational unit dedicated to esports

Sportfive is launching a global operational unit dedicated to esports, led by Eike Gyllensvärd, in charge of the sale of partnerships, and Moritz Altmann, in charge of business development and relations with rights holders, indicated the sports marketing agency on 20/08/2020. This unit will be under the responsibility of Müller von Vultejus, who supervises the international sales force, the media, Olympic sports and therefore esports.

"The market response and partnership successes in the past years clearly proved that this business sector is one of the key global growth areas for the agency. The internationalization of the Germany founded esports department is the next logical step," said the agency.

"The agency's latest success stories such as the advisory, sales and activation for KitKat (food group) and Warner (entertainment) in the LEC, the partnerships of esports team T1 with Nike (sports equipment) and BMW (cars) as well as the collaboration of Joop! with SK Gaming and Levi’s with the Prime League (GER) underline the global scale of esports and the global capabilities of…