Ligue 1 Uber Eats: Boulanger extends as main shirt sponsor of LOSC Lille for 2020-21

Boulanger, a French distributor specialised in leisure, multimedia and household appliances, has extended its partnership as a partner and main shirt sponsor of LOSC Lille (Ligue 1 Uber Eats) for 2020-21, announced the club on 22/08/2020. This partnership also covers the senior women's team and the club's esports section. The agreement is estimated to be worth €5m.

A partner since 2009-10 (via its subsidiary Webdistrib, with Boulanger becoming a partner in 2012-13), Boulanger became a "main partner", the first level in the sponsorship hierarchy of the Lille club from 2019-20. The brand was also a sleeve sponsor of LOSC Lille for the 2016-2019 cycle.

LOSC Lille also extended with its shorts sponsor Winamax (sports betting) for two additional seasons (2020-2022) on 21/08/2020 (see below).

Boulanger also renewed its partnership with Olympique de Marseille (Ligue 1 Uber Eats) on 20/07/2020 and will maintain its visibility on the back of the shirt sponsorship space for two additional seasons (2020-2022). In the Ligue 1 Uber Eats, Boulanger is also a partner of RC Strasbourg Alsace and RC…